Web Design and Custom AI Software, Grand Rapids

What we build
Location
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Grand Rapids, MI

Web design and AI software in Grand Rapids, built and tested before you rely on them.

AdTelic does web design in Grand Rapids and builds small, focused software for work an off-the-shelf tool can't do: analytics platforms, private AI apps that keep data on your own machine, and the websites around them. A senior practitioner designs the system and sets the rules, AI coding agents write most of the code, and every piece is tested before the next one starts.

20+

Years leading digital and technology change

6x

Optimizely MVP

Analytics platform

RevMax, AdTelic's GEO and analytics platform.

Private AI app

A local-only AI app for a private therapy practice, in build. Patient data never leaves the practice's Mac.

Websites

Web design and builds on WordPress and Optimizely, run from Grand Rapids, Michigan.

Written rules first

Before any code exists, we write down what the software must do and what it must never do.

AI writes the code

AI coding agents (Claude Code and Codex) write most of the code, under those written rules and tests.

Tested piece by piece

Each small piece is tested against real or realistic examples before the next one starts.

Working parts early

You see working parts as they arrive, from the first week.

Buy before build

If a product already does most of what you need, we'll tell you to buy it.
Web design in Grand Rapids, MI

Software for the process that doesn't fit a product.

Most builds start with a process that lives in spreadsheets and one person's head, or with data that can't leave the building. We build the smallest thing that handles it, plus the website or dashboard around it if you need one.

AdTelic is based at 3500 Briar Bank Place SE, Grand Rapids, MI. Call (616) 320 1980 to talk through a build.

Six-time Optimizely MVP
Senior-led, start to finish

Based in Grand Rapids, working anywhere

You talk to the person who designs the system. The same person scopes the build, writes the rules the coding agents follow, and reviews and tests their work before you see it.

If you would rather your own team build it, Claude Code training teaches the same method. If the right answer is a product you can buy, you will hear that on the first call.

Book a discovery call