AI training for executives and the teams that do the work

Aim AI at the work worth doing.

Your people already know which parts of their jobs matter most. We help them map the work, decide what AI should take, and build the new way together.

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Every company   has AI now. Very few   have changed how the work gets done. That   is the part we teach.  
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We believe AI earns its place when it is aimed at the work worth doing, and designed with the people who do it.

When Stanford researchers asked 1,500 workers which of their tasks they wanted AI to take on, the most common reason was time for higher-value work, and the arrangement they wanted most often was an equal partnership with AI.

We start from the work, not the tool.

The four questions we ask your team

Context. Would a brilliant new hire fail this task on day one for lack of access to our documents and data?

Agency. If the answer were perfect, would a human still have to execute every step?

Scale. Do we know its error rate on our work, and who watches it at 3 a.m.?

Workflow redesign. If this step became free and instant, would the surrounding process change at all?

The people who do the work map it with us, step by step, and mark the parts worth doing for their own sake, such as the judgment calls and the conversations with clients. AI takes on what keeps them from those parts. We put the four questions to every change, then build the new way with your team and run it on the next real cycle.

Take a monthly board report. The figures get gathered and checked overnight, and the people who know the business spend Monday on what the numbers mean.

Five ways to start, depending on who needs to move first.

Executive AI Session

For leadership teams deciding where AI should go first. Four hours on your own initiatives, an owner for each, and a written summary within 48 hours.
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Executive AI Cohort

For leaders who want to learn the method on their own work. Six 90-minute sessions and a 90-day plan for one initiative.
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AI Champions Program

For the staff already experimenting. Six 90-minute sessions in which each champion redesigns one real task and teaches it back to their team.
See the program

Claude Code training

For the people who will build. Your team builds one redesigned workflow on your own systems, with our builders beside them.
See the program

AI implementation

When the new way needs engineering, an AdTelic team designs and builds it with you, at a fixed fee.
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Not sure where to start? Take the free AI Readiness Scorecard. It is ten questions and takes about three minutes.

Take the scorecard

Who does the work

AdTelic is a design and product practice with twenty years in digital strategy, UX and transformation. Each engagement is led by a senior practitioner and staffed with the designers, UX researchers, AI trainers and developers the work needs.

Where teams usually start

  • Mid-sized companies: the licences are bought, and the board wants to know what has changed.
  • Enterprise divisions: one business unit needs its own plan and people to carry it.
  • Associations: staff have taken AI courses, and member-facing work still runs the old way.
  • Small businesses: an owner who wants to learn alongside other leaders, or a small team ready to build.

If you need software built rather than training, see custom AI software and web design.

Which piece of work would your team most like to do differently by next quarter?

Bring it to a 30-minute call

Tell us about the work and the people who do it. We will say which program fits, or whether none does yet.

A written scope in two business days

If something fits, you get a fixed-fee scope in writing.

Start with one piece of work

Most teams begin with one job and one group of people, then take on the next.

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