Guiding Applied AI for mission-driven organizations.

We’re here to guide your digital strategy through applied AI, branding and user experience design. We design and build brands and sites, that are memorable, engaging, and have lasting utility. Applied AI strategists based in Grand Rapids, Michigan.

We help organizations create digital experiences that convert, engage, and retain members.

Ideas

Association Content Strategy - Content Strategy for Associations - ADTELIC
What Is AI Content Operations? A Definition for Association MarketersAI for Associations

What Is AI Content Operations? A Definition for Association Marketers

May 8, 202617 min
Retrieval-Augmented Generation (RAG) - AI Strategy for Associations - ADTELIC
How Associations Are Using AI to Publish More With Smaller TeamsAI for Associations

How Associations Are Using AI to Publish More With Smaller Teams

May 8, 202618 min
Top Umbraco CMS Features for 2025
Top Umbraco CMS Features for 2025

Top Umbraco CMS Features for 2025

March 6, 20254 min
Optimizely NetSpring Acquisition
Optimizely Analytics

Optimizely Analytics

February 11, 20255 min
Umbraco Winter Keynote 2024 - Umbraco Roadmap Updates
Umbraco Winter Keynote 2025

Umbraco Winter Keynote 2025

January 9, 20258 min

Web Design Grand Rapids 

We’re   changing the way digital is delivered   by guiding digital strategy to   better user experiences.  
AdTelic is Digital Purpose. Web Designers based in Grand Rapids, Michigan.