About AdTelic
AdTelic is a design and product practice that helps organizations adopt AI around their people.
We believe AI earns its place when it is aimed at the work worth doing, and designed with the people who do it.
Core Values
Practice over procedure.
We value the growth and flexible nature of design practice over the authority of tradition procedure.
01
Intention over intuition.
We value data-informed decisions supported by experimentation over subjective arbitrary choices.
02
Build things that inspire people.
We value bringing digital and purpose together, here we find meaning and purpose.
03
Select Clients
Clients from AdTelic's digital and web design work.
Where the name comes from
AdTelic means toward purpose.
Ad is Latin for toward, and telos is Greek for purpose. The name plays on autotelic, a word for pursuits worth doing for their own sake, for the reward of the work itself rather than money, status or praise. Those are the pursuits that lift people, and they are where we aim AI. We start from what a team's work is for, keep the parts worth doing in people's hands, and give AI the rest.
20+
Years leading digital and technology change
6x
Optimizely MVP
Who you will work with
AdTelic was founded by Joe Post, who has led digital strategy, UX and transformation work since 2005 and is a six-time Optimizely MVP. Each engagement is led by a senior practitioner and staffed with the designers, UX researchers, AI trainers and developers the work needs.
Which piece of work would your team most like to do differently by next quarter? Bring it to a 30-minute discovery call.