AI training programs for leadership teams, staff and the people who build
AdTelic runs five AI training programs, from a half-day with your leadership team to hands-on Claude Code training for the people who build. Most companies use two or three of them, in order, and every program uses the same method, so a team can start with any of them and keep going.
The usual order starts with a half-day for the leadership team. Next, a group of staff learn to run AI projects in their own departments, and only after that does a team build anything. Some companies skip a step, and the discovery call is where that gets decided.
How the AI training programs fit together
Every program uses the same four questions, which we call the Four Unlocks. Context asks whether the system can see the documents and data the task needs. Agency asks whether it can act or only suggest. Scale asks whether you know its error rate on your work, and who is watching. Workflow Redesign asks whether the process around a step would change if that step became free.
The programs differ in who is in the room and how deep the work goes, while the questions stay the same, so a team can move from one program to the next without learning a new method.
Executive AI Session
Four hours with the CEO and 8 to 16 leaders, on-site or on Zoom. Before the day, we have a 30-minute call with the sponsor and send a short pre-read. The team ranks the AI ideas already in play and puts an owner against each one, and you get a written summary within 48 hours. Read more about the AI workshop for leadership teams.
AI Champions Program
Six weekly 90-minute sessions for 8 to 15 staff your leaders pick from across functions, with 60 to 90 minutes of work between sessions. Each champion brings one real task from their own team. They leave with a use case tested against the four questions and a plan to teach it to their colleagues. The details are on the AI training for employees page.
Executive AI Cohort
Six 90-minute sessions on Zoom for a group of executives, usually run for one company’s leadership. Each person brings one initiative from their own organization and leaves with a 90-day plan for it, along with recordings and worksheets. The format is on the AI course for executives page.
Claude Code Enablement
For technical, operations and content teams of 3 to 10 people who will build their own workflows. Claude Code is Anthropic’s coding tool, which reads a codebase, edits files and runs commands. A half-day kickoff comes first, then three two-hour working sessions on your own systems over three to four weeks. Support continues for 30 days after. Your team ships one working workflow and keeps the setup in its own repository. AdTelic’s publishing pipeline was built the same way. See Claude Code training for the full format.
AI Implementation
A scoped project to fix the one thing holding an AI initiative back. Most clients come to it after one of the programs above, because by then they know which question is in the way, but you can also start here if you already know. The fix might mean connecting data, setting permissions, adding evaluation and monitoring, or redesigning the workflow. More on AI implementation consulting. If you need software built for you instead, see custom AI software and web design. If your leads have dropped and you need the search and website work done for you, see SEO and AI search.
Which AI training program fits your organization
It depends mostly on your size and who has to decide. Mid-sized companies usually start with the leadership session, then train champions, then build. That route is on the AI training for mid-sized companies page.
Large companies run the session one division at a time and add Claude Code work for platform teams, as the enterprise AI training page explains. Small businesses often start with a cohort seat or a small team build, as AI training for small business explains. Associations begin with staff leadership and the board, and then train member-facing teams through AI training for associations.
Not ready for a call yet?
- The AI Readiness Scorecard is a free self-assessment you can finish in one sitting.
- The AI Readiness Audit is a fixed-fee written review of where AI fits in your marketing and content operation.
Pricing is a fixed fee per program
Book 30 minutes and tell us what is stuck. Each program is a fixed fee based on group size and format. You get it in writing within two business days of the call. If none of the programs fits yet, we will say so.