Association Website Redesign
Your current site was designed around your organization’s structure, not your members’ needs. Navigation reflects departments. The member portal is a login wall. Committees have their own pages even though members stopped visiting them years ago. The homepage explains what your association does rather than helping a member find what they came for.
A redesign does not fix this on its own. Most associations that go through a full site redesign end up with a different-looking version of the same problems — because the agency started with templates and brand guidelines instead of member research and content architecture.
Your members already know what they need
The issue is rarely awareness. Your members know what your association offers. What they cannot do is find it fast enough to justify a second visit.
Renewal rates drop when the website makes members work. Event registration underperforms when the path from interest to registration has three extra steps. Your AMS holds records of member activity your website has never touched.
An association website redesign that does not start with that member activity data is redesigning blind.
What a redesign with Adtelic looks like
Every engagement starts with member research and a content architecture review before any design decisions get made.
That means a member journey map — where your most active members go on the site, what they look for, and where they leave. Built from your existing analytics and AMS engagement data, not from stakeholder interviews about what people think members want.
It also means a content architecture recommendation: what should be on the site, what should come down, and how the navigation should actually be organized. This is the work that keeps the redesign from inheriting the current site’s navigation problems, just in a newer design system.
And it means a governance and publishing model built alongside the site. A redesigned website underperforms within 18 months without a plan for who publishes what and how content stays current. Most agencies skip this part.
AI-enabled, built for a lean team
Most association marketing teams are two to four people. A site that requires a dedicated content manager to maintain is not a site — it’s a liability.
Adtelic builds AI content operations into the publishing architecture from the start. Content workflows a small team can actually run. Structured content that search engines and AI systems can read. A site that improves over time.
What working with Adtelic looks like
Adtelic is a direct-delivery practice. You work with Joe Post throughout the engagement — not a project manager or a junior team handed the account after the sales call.
The process starts with a paid Redesign Assessment ($3,500). That assessment covers member journey analysis, a full content audit of your current site, and a prioritized redesign roadmap. You know exactly what the redesign requires and what it costs before any design work begins.
If the project moves forward, the Assessment fee applies toward the full engagement.
Frequently asked questions
How long does an association website redesign take?
A full redesign — from member research through launch — typically runs 16 to 24 weeks. Smaller engagements (content architecture only, or a section rebuild rather than a full site) move faster. The timeline depends on content volume, how many stakeholders are in the approval chain, and whether AMS integration is in scope.
What does association website redesign cost?
Full association website redesign engagements at Adtelic start at $45,000. That covers member research, content architecture, design, development, and launch. AMS integration and content migration are scoped separately. The paid Redesign Assessment ($3,500) is the first step — it defines the scope before any commitment to the full project.
Do you work with our existing CMS?
Adtelic builds on WordPress. If you are on a different platform, the Assessment includes a migration recommendation and a realistic cost estimate. For organizations already on WordPress, the redesign builds on your existing foundation.
Can you connect to our AMS?
Yes. AMS integration is a standard part of Adtelic’s association platform engagements. The most common targets are iMIS, Fonteva, and Salesforce-based systems. Scope depends on what member data you want to surface and what your AMS API supports.
What if we just need the current site cleaned up, not a full rebuild?
A full redesign is not always the right answer. The Redesign Assessment will tell you honestly whether your site needs a full rebuild or whether targeted content and navigation work would solve the core problems. Some organizations get 80% of the improvement for a fraction of the cost by fixing the content architecture without touching the design.
Do you handle content migration?
Yes. Adtelic manages content migration as part of full redesign engagements. The content audit phase determines what is worth migrating versus what should be retired before migration begins.
How is Adtelic different from a larger agency?
Direct delivery. You work with Joe Post throughout the engagement — the person doing the strategy and making the recommendations. No account management layer between you and the work. For associations that have been through projects where senior people sold and junior people delivered, that matters.
Does Adtelic work with nonprofits as well as associations?
Yes. The focus is associations, but the same member experience and content architecture problems appear in nonprofits with similar structures — a national organization, a member or donor base, and a lean marketing team managing a site built for a different era.
Schedule a Redesign Assessment
The Redesign Assessment ($3,500) covers member journey analysis, a full content audit of your current site, and a prioritized redesign roadmap. You know exactly what the redesign requires before any design work begins.
If the project moves forward, the Assessment fee applies toward the full engagement.