Optimizely Archives

Optimizely

Optimizely Analytics

In Q1 2025 Optimizely announced that it's September 2024 acquisition of NetSpring was rebranded under Optimizely Analytics. Digital experimentation hinges on robust analytics that connect user behavior with business outcomes. Optimizely Analytics delivers a warehouse-native platform built for event-driven data, giving teams the ability to track every click, conversion, and content interaction in one place. By combining deep integrations with…

postjoeFebruary 11, 2025

Digital Experience Platform Optimizely

Optimizely Personalization

In 2024, the launch of Optimizely Personalization marked a significant milestone. By introducing advanced features like contextual bandits and edge delivery, the platform set a new standard for 1:1 personalized experiences in real time.

postjoeOctober 2, 2024

Digital Experience Platform Optimizely

Optimizely NetSpring Acquisition

With the NetSpring acquisition, Optimizely solidifies its position as a leader in the experimentation market.

Ad TelicSeptember 30, 2024

Digital Experience Platform Optimizely

Optimizely Roadmap Updates

Optimizely’s latest product updates reflect a commitment to improving both technical infrastructure and user experience.

postjoeJune 25, 2024

Digital Experience Platform Optimizely

Optimizely: Forrester Wave Leader

Optimizely tops the Forrester Wave as a leader in composability, orchestration, and integration, offering a robust API-driven framework for evolving digital experiences.

Ad TelicDecember 6, 2023