Umbraco Winter Keynote 2024 Summary

The Umbraco Winter Keynote 2024 was a vibrant event, setting the stage for an exciting year ahead. With a focus on looking back at the Umbraco achievements of 2023 and forecasting the innovations for 2024, the keynote was a blend of insightful discussions, product roadmaps, and community engagement.

Key Umbraco 2024 Highlights:

“We have not seen an economic standstill in our industry… Umbraco has had 40% growth on the top line last year, and as per usual, we have invested everything back into product, services, marketing, and our organization.”

– Kim, Charlotte Office, USA

Impressive Growth and Future Outlook:

• Umbraco reported a 40% growth in 2023, reinvesting in product development, services, and marketing.
• The keynote emphasized a continuous growth trajectory, aiming for at least a 25% year-over-year increase.

The AI frenzy is still over us… but it seems that a more common-sense approach has surfaced, and AI should not be implemented everywhere in a product or in an organization. We will use intelligence when we develop our products and services.

– Philip Beck Larson, CTO.

Sustainability and AI Integration:

• Sustainability remains a core focus, with Umbraco continuing to document and reduce its climate impact.
• A balanced approach towards AI integration was discussed, ensuring its application is meaningful and intelligent.

Enhanced Privacy and Security:

• Umbraco reaffirmed its commitment to data security and privacy, adapting to diverse global regulations.

Focus on Return on Investment (ROI):

• Amidst global uncertainties, Umbraco highlighted the importance of documented ROI for digital businesses.

Customer-Centric Approach:

• 2024 is marked as the year for investing in customer relationships and retention.

Commercial Journey and Partner Program:

• Umbraco’s new partner program has succeeded, focusing on transitioning to this new model throughout 2024. In other words, all partnership levels are moving to a revenue-generating “pay-to-play” model.
• The program aims to be inclusive, catering to various partner levels and ensuring compatibility with all Umbraco products.

Training and Support Enhancements:

• Umbraco plans to expand its on-demand training solutions, aiming for global accessibility to its certification programs.
• The company is committed to faster and more effective support services.

The Umbraco community is responsible for a great deal of things that happen in and around the ecosystem. We are super excited about the spring that we have ahead too.

– Emma Berto, Director of Developer Relations

Community Engagement and DEI Initiatives:

• The Umbraco community remains a cornerstone, with numerous events and meetups planned globally.
• Diversity, Equity, and Inclusion (DEI) initiatives are a priority, ensuring inclusivity in all community events.
• New partnership with Forrester analysts to improve brand positioning.

Umbraco Winter Keynote: Umbraco Product Roadmap for 2024:

• The May 2024 launch of Umbraco 14, with a focus on a new back office experience and management API, managing content via REST APIs.
• Expanding Blocks concept: global blocks/ block reuse, block level variations.
• Expansion of headless capabilities and introduction of new features in Umbraco Commerce.
• Cloud enhancements, including flexible environment management and scalability options.
• Cloud scaling, multi-instances of Umbraco.

The Umbraco Winter Keynote 2024 was not just a reflection of past successes but a roadmap to a future filled with innovation, community engagement, and sustainable growth. With a clear vision and strategic initiatives, Umbraco is poised to strengthen its position as a leader in the CMS landscape.

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